Advice-Only Services
Pay for the advice you need and that’s it.
PlanFTW
The starting point to get the advice you deserve
Starting at $6,000
Finding a Fit
Step #1 – Free 30-minute Fit Check
We learn about you, your situation, and what you need our help with.
Step #2 – We send an email explaining what your PlanFTW will cover.
Step #3 – You think it over, ask questions, and tell us yes or no.
Typical Meeting Flow
Get-to-Know-You Meeting – This meeting is entirely dedicated to learning about you. We love getting to know our clients because the best way to advise is by first taking a step back to get to know each other.
Model Meeting – In this meeting, we’ll discuss where you are now and how you’re tracking without any optimization recommendations. We’ll have reviewed all the documents you’ve uploaded and will have timely recommendations ready to discuss.
Optimization Meeting(s) – We’ll discuss our recommendations with you and illustrate the short and long-term benefits of following our guidance. Typically just one meeting, but it can be two if there’s more to discuss.
PlanFTW Delivery – We share all of your deliverables and recommendations. Usually by this time, we’ve already discussed most, if not all of our recommendations. It’s where we put an official time stamp on our work together for future tracking purposes.
Why Clients Hire Us
(1) An Important Decision Needs to be Made – Vague, but we’ll have examples below
(2) Want Education on the How-Tos – People hire us because they want to learn. Companies, like Netflix, hire us to teach their employees without a looming sales pitch.
(3) Want Validation and/or a Blind Spot Check – Many of our clients have their finances 90% where they should be. They’re just looking for someone to help them get to 100%.
Questions We’ve Answered
How do I create a sales priority at IPO?
How much taxes do I owe now and how much will I owe if I sell stock?
Why do I owe so much in tax? How can I reduce my tax expense?
What should I do with all my company stock? How much should I actually sell?
What should I do with my RSUs that I haven’t sold?
When should I exercise my options? At what point will I hit AMT?
Should I buy a house? Should I buy a rental? What about a short-term rental?
Am I on track for retirement? Am I on track for financial independence?
What’s the range of spending levels my assets can support?
What can I do now to avoid estate taxes later in life?
(We’ll stop here because you get the point.)
What Comes After PlanFTW?
After we’ve completed our initial engagement together, there are usually two paths forward.
(1) You implement recommendations and check back in later if/when you need help again.
(2) We start an ongoing retainer-based relationship, which we call AdviceFTW.
Whether you need continual, ongoing support after our PlanFTW engagement depends on the individual, how much ongoing complexity there is, and how much we’ll be needed.
Benefits of Our Services
Ultimately all that matters is the benefit you receive from our services, not the services themselves. Here are the top 5 benefits.
#1 - Understand your equity, investments, insurance, and taxes better than you ever have.
#2 - Receive communication and recommendations in plain English.
#3 - Avoid tax payment surprises.
#4 - Advice is direct, custom to you, and free from the worry we only want your portfolio.
#5 - Have a plan to accomplish what you want in life without your portfolio being weighed down by management fees.
Frequent Asked Questions
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(1) People with above DIY-level complexity and who want advice they can trust.
(2) People who want advice but don't want someone to manage their investment assets.
(3) People who want a second opinion from their current advisor.
(4) People with advanced equity compensation questions/planning needs (this might go without saying because of all of the site’s content).
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Ongoing is like getting regular car maintenance, one-time is like getting a new car. (Or like maintaining a garden vs buying veggies.)
Making smart financial decisions over time requires making a lot of decisions, followed by lots of adjustments. Ongoing helps you make good financial decisions and helps you avoid costly mistakes because we’re alongside you during the journey. One-time is beneficial because we’re able to lay out a map of where we think you should head.
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No, but we commonly start with a one-time plan. If you've already had another advisor build you a plan or you're really confident in what you've built, we can start with the ongoing service.
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The difference between the lower and higher fees ultimately comes down to the total time we need to spend to provide you with correct advice – the total time we spend completely depends on the complexity of your situation.
We won’t leave you wondering and will tell you upfront which fee will be applicable after you describe your situation to us.
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Countless ways. The biggest drivers of value are different for every client. That said, the easiest areas for us to find value are (1) we reduce/eliminate need for an advisor who bills investment accounts, (2) save tax dollars by tax planning and reviewing previous tax returns (and reduce charge hours by your CPA), (3) improve outcomes from the equity compensation you receive.
We try hard to quantify the value/savings we’re providing each of our clients as we work together. Our hope is that your net worth increases faster than it would have had you continued to not engage with us.
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We give you an action plan highlighting near-term action items, intermediate action items, and long-term action items. We also provide deliverables for other areas that are applicable to you.
From there, you can go implement on your own, choose to engage with us on an ongoing basis, or just check back in whenever you need help again.
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Let us know and we’ll stop billing. Since we bill monthly, it’s helpful if we have a 30 day notice, but we’re understanding. We’d also appreciate any and all feedback you have for us.
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This one depends on how much of the engagement we’ve completed. Usually we bill based on the percentage that’s complete - just let us know and we can have a conversation.

